Kraft Foods is selling its Cadbury’s Kandia-Excelent chocolate, soft cake and sugar confectionery business in Romania to Oryxa Capital, an international investment fund, for an undisclosed sum. The sale includes Kandia-Excelent brands (Rom, Magura, Kandia, Laura, Sugus and Silvana and others), related trademarks and the manufacturing facility in Bucharest.
Kandia-Excelent employs approximately 530 people. Kraft Foods will retain the Cadbury international brands, including Halls candy.
The disposal is in compliance with conditions set by the European Commission in approving Kraft Foods’ acquisition of Cadbury. Kraft Foods has already agreed the sale of Cadbury’s E Wedel business in Poland to Tokyo-based Lotte Group.
